Join the #WhyCare Challenge

We’re asking Canadians to share photos of the women who inspire them to care about women’s health. Because we all have a reason to care.

Choose To Care

How it Works

1. Post a photo of a woman whose health you care about using the hashtag #WhyCare.

This could be a mother, sister, friend, colleague or community member who motivates you to care.

2. Visit to donate

Make a life-changing donation - and encourage your followers to do so as well - that will go to bettering health outcomes for all Canadian women.

3. Nominate three others

Nominate three other people in your life to join the movement by posting a woman who’s their reason to care.




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