Women’s Health Collective Canada Announces Collaboration With TD Bank Group Through TD Banks’ Funding Of The Obix Perinatal Interface System And Cervixcheck Programs
TORONTO, EDMONTON, and VANCOUVER: Oct. 8, 2021 – Today, Women’s Health Collective Canada (WHCC) has announced that TD Bank Group is collaborating with Alberta Women’s Health Foundation and BC Women’s Health Foundation over the next two years.
Funding will be directed to both the OBIX Perinatal Interface System and CervixCheck programs run by two of WHCC’s founding hospital foundations – Alberta Women’s Health Foundation (AWHF) and BC Women’s Health Foundation (BCWHF). Support is being provided through the TD Ready Commitment, the Bank’s global corporate citizenship platform, and will help to accelerate progress towards elimination of cervical cancer and reduce the gap in perinatal care in Canada.
“We are very excited to announce this collaboration with TD,” said Sharlene Rutherford, President and Chief Executive Officer at Alberta Women’s Health Foundation Health Foundation and founding partner of WHCC. “Their support helps us fulfill our mission to build a more equitable and inclusive future for women’s healthcare in Canada.”
“TD’s collaboration with WHCC is a testament towards their dedication to women’s health in Canada,” said Genesa Greening, President + CEO at BC Women’s Health Foundation and founding partner of WHCC. “We look forward to having TD as a supporter for the next two years.”
The OBIX Perinatal Interface System is state-of-the-art technology designed to integrate a mother’s medical documentation with fetal surveillance. OBIX helps clinicians deliver integrated and informed care to all patients, whether they are in or out of the hospital. OBIX integrates seamlessly with Connect Care, the electronic medical record platform currently being implemented province-wide by AHS. This integration will allow medical teams to see the patient’s complete medical history as well as monitor fetal activity simultaneously on one screen.
With the support from TD, this program will impact the lives of thousands of women and children by creating a virtual and accessible bridge to the specialized medical care team and services at Lois Hole Hospital for Women (LHHW).
CervixCheck is a digital health initiative being piloted within the ACE (Accelerating Elimination of Cervical Cancer in Canada) program. CervixCheck offers self-collected HPV-based screening to women who are under screened with the goal to improve access to screening. Through CervixCheck, people due for cervix screening are informed of this service by their health care provider and invited to register through the online platform. They then receive a cervix screening kit in the mail and easily and safely complete self-collected cervix screening at home and return the kit in the mail to the testing laboratory. Women who test positive for high-risk (cancer causing) strains of HPV are contacted and referred for further management and follow-up.
This support from TD will expand the reach of CervixCheck to underserved women, helping to bridge the gap to the lifesaving screening they need.
Three of Canada’s Leading Women’s Health Foundations Launch the Women’s Health Collective Canada with National Survey
TORONTO, EDMONTON, AB and VANCOUVER, BC, Jan. 19, 2021 /CNW/ – Three of Canada’s leading women’s health foundations – BC Women’s Health Foundation, Alberta Women’s Health Foundation, and Women’s College Hospital Foundation – have launched the Women’s Health Collective Canada (WHCC) with a national survey that underscores the need for increased awareness around women’s health. Survey results show what those in the medical community have known for years: that lack of knowledge and public understanding of women’s health parallels a history of gender inequality in the research process.
“For so long, women’s specific health needs have been largely ignored, under-researched, and underfunded. In fact, it takes 17 years for clinical research to filter down to medical practice, but women have only been included in trials for the past 20 years,” says Jennifer Bernard, President and CEO of Women’s College Hospital Foundation and Foundation Partner, WHCC. “Dedicated research and increased funding are both needed for women’s health to catch up, as the majority of our most common prescriptions and therapies today did not include the female experience in their development.”
Canadian adults across the country were surveyed using a proportionate sampling method to ensure a representative sample was achieved. Results highlighting Canadians’ misinformation around women’s health include:
- 89% of Canadians don’t know that women are more likely than men to experience an adverse reaction to prescription medications
- 83% of Canadians don’t know that over 30% of women suffer from periods severe enough to interfere with daily activities
- Only 20% of Canadians know that heart disease kills more women than men each year
“Our survey clearly demonstrates the need for increased awareness of women’s health issues,” explains Sharlene Rutherford, President and CEO of Alberta Women’s Health Foundation and Foundation Partner, WHCC. “It also illustrates the legacy of inequality in research that has led to women being misunderstood and misdiagnosed. There is still so much we don’t know about half of our population’s health.”
In a plan to close this health gap, WHCC is united in funding medical research that addresses the unique needs of women, building awareness of how healthy women create a healthier Canada, broadening the scope and reach of world-class women’s health programs, and ultimately creating higher standards of care for every woman across the country.
“Now more than ever, we see the need for this type of national organization. Research studies on previous epidemics and pandemics have shown that women are disproportionately affected, and we know that when women are unhealthy, our economy and communities both suffer,” says Genesa Greening, President and CEO of BC Women’s Health Foundation and Foundation Partner, WHCC. “The creation of the WHCC ensures that women’s health is kept at the forefront of the conversation around COVID-19 recovery and beyond.”
Individuals and corporate sponsors can help make a difference in the lives of all Canadians by donating to the WHCC. Please visit whcc.ca for more information.
ABOUT WOMEN’S HEALTH COLLECTIVE CANADA
Women’s Health Collective Canada (WHCC) is a strategic alliance founded by three of the country’s leading women’s health and hospital foundations to raise awareness and funds for equity in women’s health research through unified advocacy across Canada.
Through intentional collaboration, our foundations are bringing resources and fundraising together to address the wider gaps we can’t tackle on our own.
Follow @WHCCanada on Facebook, Instagram, and Twitter.
ABOUT BC WOMEN’S HEALTH FOUNDATION
The BC Women’s Health Foundation is BC’s largest non-profit organization dedicated to advancing the full spectrum of women’s health. They ensure women have equitable access to the highest quality healthcare when, where, and how they need it.
As the funding partner for the BC Women’s Hospital + Health Centre, the only women’s hospital in BC, the organization works closely with hospital leadership and staff to support advances in healthcare for women in British Columbia. Through the Foundation’s partnership with the Women’s Health Research Institute, they are able to accelerate changes across the landscape of women’s health in BC and beyond.
ABOUT ALBERTA WOMEN’S HEALTH FOUNDATION
The Alberta Women’s Health Foundation is a pan-provincial, healthcare charity supporting the advancement of care and research in women’s health.
As a provincial extension to the Royal Alexandra Hospital Foundation, the Alberta Women’s Health Foundation is proud to foster equity in women’s health; close gaps in research, connecting pathways from lab to life; and advance clinical care at the Lois Hole Hospital for Women, Alberta’s only dedicated women’s hospital.
ABOUT WOMEN’S COLLEGE HOSPITAL FOUNDATION
Women’s College Hospital Foundation works to bring healthcare equity to the diverse communities in which we live and serve by connecting donors, partners, advocates and volunteers to the mission of Women’s College Hospital – Canada’s leader in advancing health for women and a global leader in conducting ground-breaking women’s health research.
As the first and only fully independent hospital focused on women, Women’s is building on its 100+ year history as a trailblazer in identifying and addressing women’s health gaps and delivering pioneering firsts for women, the vulnerable and the underserved and delivering against its provincial mandate to improve the health system for all people.
SOURCE Women’s Health Collective Canada
For further information: Full survey findings, media interviews, and assets are available by request; please email nicoleh@acteam.ca for more information.
