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Campaign

Women's health is vital. Let's treat it that way.

Across every stage of life, women face complex health challenges that are still underfunded and under-researched. Changing this is vitally important.

Vitally Important is a national campaign to spotlight the gap between how much women’s health matters and how little it is funded — and to mobilise the research, policy, and partnerships that close it.

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Watch

The campaign video

See what real change looks like when women’s health is finally treated as essential.

Why this matters

24%

Women spend 24% more time in poor health than men.¹

40%

40% of Canadian mothers consider quitting their jobs during the postpartum period.²

1/10

Approximately 1 in 10 women will leave the workforce due to unmanaged symptoms of menopause.³

Sources
  1. (1) McKinsey Health Institute (2024). Closing the women’s health gap: Canada’s $37 billion opportunity. mckinsey.com
  2. (2) Manulife (2021). Maternity Leave Experience Report: Moms at Work. manulife.ca
  3. (3) Alberta Blue Cross & Menopause Foundation of Canada (2023). Menopause and Work in Canada. ab.bluecross.ca

Be part of it

Join us — changing this is vitally important.

Be part of the movement to fund research, influence policy, and amplify the stories transforming women’s health in Canada.

Get involved