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(Toronto, ON. November 30, 2021) Today Women’s Health Collective Canada (WHCC) launches #WhyCare, a campaign to raise funds and awareness for health issues affecting women.

Due to a legacy of inequity in the healthcare process, women’s unique health needs continue to be misdiagnosed, misrepresented and misunderstood. Through initiatives such as #WhyCare WHCC is working to change this by funding groundbreaking research and leading a call for public support for more research and awareness of the health issues affecting women.

The #WhyCare campaign will use omni-channel marketing (social media, traditional media, and owned content) to draw attention to the gender health gap in Canada, while calling on individuals and organizations to donate to WHCC.

The campaign kicks off today with the #WhyCare Challenge, a social media initiative which asks Canadians to share images of the women that inspire them to care about women’s health, donate, and tag others to do the same.


TIMING: November 30 (9 am) – Onward


  1. Post a photo of a woman who inspires you to care about women’s health using the hashtag #WhyCare.
  • This could be a mother, sister, friend, colleague or community member who motivates you to care about women’s health.
  • Tell us why she inspires you to care.
  1. Visit to donate
  • Make a life changing donation – and encourage your followers to do the same – which will go to improving health outcomes for Canadian women.
  1. Nominate three others
  • Nominate three other people in your life to join the movement by posting a photo of someone who inspires them to care.

DOWNLOAD social media assets HERE.

WHCC also launched a new website and refreshed visual identity this month to coincide with the campaign. Visit the new

Jennifer Bernard, President & CEO of Women’s College Hospital Foundation is available as a spokesperson for this campaign upon request.


Women’s Health Collective Canada (WHCC) was created by three of Canada’s leading women’s health and hospital foundations – BC Women’s Health Foundation, Alberta Women’s Health Foundation, and Women’s College Hospital Foundation – to break the barriers holding us back from providing women with the knowledge and care they deserve. Through intentional collaboration, WHCC brings resources, fundraising, and some of the brightest minds in science and healthcare together to address the wider gaps we can’t tackle on our own.